2014 was Sidecar’s year for giant leaps forward. Our marketplace model gave riders the lowest-priced rides around and allowed drivers to make more money than any other rideshare service. We added investors Union Square Ventures and Sir Richard Branson. And, we became #1 in the country for ridesharing’s newest innovation, sharing your ride and lowering your cost with Shared Rides.
We also overcame many regulatory hurdles. We became the first rideshare company to legally give rides to and from San Francisco International Airport (SFO) and we got the green light to continue to operate in Seattle, Chicago and Washington, DC. We are buoyed by these political and regulatory wins. In 2015, we’ll add new markets and technology that will make Sidecar the best way to get around in even more places and ways. Today we’re thrilled to announce we’ve expanded our political team to pave the way for this growth.
Introducing: Alix Rosenthal
We’d like to introduce Alix Rosenthal, Sidecar’s new General Counsel and Director of Government Affairs. Alix brings more than 15 years of experience navigating regulatory challenges in both the public and private sector. She understands politics and how to advocate for companies before public agencies and, most importantly, she is a firm believer in our mission.
Alix has practiced law and served in local politics in the Bay Area for over a decade as President of the San Francisco Elections Commission, Deputy City Attorney for the City of Oakland and as a Vice Chair of the San Francisco Democratic Party. Prior to joining Sidecar, Alix ran a law practice in San Francisco where she assisted clients with regulatory compliance, campaigns and environmental law, among other matters.
In this newly created role, Alix is responsible for all of Sidecar’s legal and policy matters. Alix joins Rachelle Chong, the Company’s Interim General Counsel since June 2014, who will assume the role of Senior Regulatory Counsel. Under Rachelle’s leadership as Interim General Counsel, Sidecar obtained the first permit from SFO, permits to operate in Seattle and Chicago and helped ensure new TNC insurance laws.
I couldn’t be happier to bring Alix on board for the exciting year ahead. Her leadership and expertise will play a pivotal role in our mission to build the world’s largest transportation network powered by everyday people.