Choosing the right SEO agency is a must because you want to benefit from the services that are provided and see the best results after investing some of your funds. Some business owners make the unfortunate mistake of choosing the wrong SEO agency because they did not do enough research on the company beforehand. However, there are quite a few disadvantages of hiring the wrong agency to help you with your search engine optimization strategy, so it is best to be aware of those disadvantages before you even choose to work with a specific agency.
- You Will Not Receive Regular Updates From Account Managers
When an SEO agency is not that great, the people who work for the agency are not going to work as hard and they are not going to keep you updated on the process. Professionals from a good agency would want to make sure you are involved in everything that has to do with helping your business grow. They would take the time to explain the different steps they are taking and the different strategies they are putting in place to help your business flourish. However, a bad agency will not make an effort to reach out to you or to keep you updated on the work they are doing because they might not care very much about keeping steady communication with any of their clients.
If you are not receiving any updates from the account managers over the span of a few weeks, you are going to feel like you are being left in the dark all the time. You should never feel that way when you are paying for services that are supposed to help you get more business and gain even more followers throughout your social media accounts. If you have no idea what is going on, you are only going to end up feeling completely frustrated over the situation.
- They Will Spend Too Much Time on Keyword Rankings
Keyword research is an integral part of the search engine optimization process. While it is important to put a focus on doing keyword research to get a site to rank higher on search engines when those types of keywords are used, it is not the only thing that these SEO professionals should focus on. If an agency is solely focused on keyword rankings, they may not do much of anything else to benefit you online, and that is going to cause you to lose out on a lot of traffic for your website. A good SEO agency will do much more than just keyword research to help you achieve some great results.
- Your Website Still Will Not Rank Over Time
If you are working with wrong SEO agency, you may never get your site to rank high enough to notice a drastic increase in traffic. The people who work for the agency may promise that you will see certain results within a few weeks or months, but those results may never be achieved. If the agency is constantly making promises to you but never seems to deliver on those promises, your business is going to suffer because of it. When it has been months of seeing absolutely no improvement at all, it is time to reconsider doing business with the SEO agency you originally selected because they just might not be doing the best that they can to help your business grow.
- You Will End Up Dealing With Google Penalties
Some of the bad agencies choose to use all kinds of shady tactics in attempt to get their clients ahead. While it may not seem like an issue in the beginning, it becomes a problem when Google notices and penalizes you for it. If you get penalized, your site is not going to show up on those first few pages of Google, and then you are going to notice a significant drop in traffic instead of a significant increase.
So, what exactly causes a site to get penalized by Google? If the content on your site has been plagiarized or has been stuffed with tons of different keywords and does not offer anything of value to readers, you could end up getting penalized. If there are too many links within the content, your content may be marked as spam, which could ultimately cause you to receive a penalty from Google. When you hire an agency to help you with search engine optimization, you expect them to do things the right way to help you get further instead of using black hat tricks that are downright risky and wrong.
- You Will Have Wasted a Lot of Your Money Without Seeing Results
Working with a bad SEO agency is simply bad for your business. Those who work for the agency may not put in nearly enough effort to help you see any profitable results. As a result, you could end up feeling like you have just wasted a lot of your hard-earned money on a service that did not work well enough for you. There is nothing worse than wasting hundreds or even thousands of dollars without getting any additional traffic or making any extra sales than you normally would make.
Because a bad SEO agency can truly waste your money, cause you to get penalized, and ruin your reputation online, you must make sure you are carefully choosing the right SEO agency to take on the job of helping you with your search engine optimization strategy. Instead of going with the first company you can find, do your research to find out how long these different companies have already been around, how many people they have helped in the past, and how much work they plan on putting into helping you. Even if you need to pay more to get a reliable company to help you, it is worth it because you would be able to avoid these frustrating problems in the first place. While there are a few bad apples out there, plenty of reputable SEO agencies exist.