When you’re ready to build your own online jewelry store, there are five things you’ll want to consider before you begin: whether you should sell vintage or new jewelry, how to price your rings and bracelets, what type of payment options to offer, how much time it will take to ship the products, and how best to market your store. Each of these five elements are essential to selling your products through an online store; they also happen to be surprisingly easy once you know the secrets behind each one. Let’s get started!

1) How will people find you?

What are some of your most memorable customer service experiences and what did you do to make them so great? Social media is still a great way for people who might be interested in what you’re selling to find you. Keep an eye on customer comments, and respond whenever possible. When someone reaches out about something you’ve posted, immediately send them information about how they can purchase it if it’s not available online just yet.

2) Pricing tiers

When you’re just starting out, it can be tempting to sell all of your products at a discount. While in some cases (especially if you’re just starting out and looking for brand recognition), that strategy may work, more often than not it won’t. Pricing tiers make sense in many different scenarios; for example, a higher price point can be an incentive for customers to buy immediately instead of putting off their purchase until later. For example, the price of a Moissanite rings can go a long way in making or marring your website.

3) Is there demand?

If you have a great product and no one wants it, then you’re not going to sell any. So before going through all of the trouble of building an online presence for your business, make sure there is demand. If you can’t answer that question with confidence then maybe it’s time rethink your idea and come up with something new.

4) Are you customer-centric?

The key question you need to ask yourself is whether you are customer-centric or company-centric. This can be a tough one for an entrepreneur since there’s a natural tendency to make decisions based on what we think, rather than what customers think. If you aren’t asking how your product will affect customers in their every day lives, then it is difficult for anyone else to know that either.

5) Do you know how to be social media savvy?

In today’s day and age it is important that you learn how to be social media savvy. This doesn’t mean that you need a fancy degree or that you need years of business experience, but instead it means that you should find out how things work in relation to social media and then do some research into how other companies are implementing their marketing strategies. The more knowledge you have about social media, blogs, and ecommerce sites like Facebook, Twitter, Pinterest etc., will help your company grow faster.


While building an online jewelry store might seem like a daunting task, it doesn’t have to be. By keeping in mind that you are only planning out one specific business and then taking action toward that goal, you can reach success. There is no right or wrong way of doing things; rather, there are ways that will help you succeed and ways that won’t.

Author: Brandon Park