If you have a commercial fleet of trucks, then you need to get them vinyl wrapped or painted to match your company colors. The design process is critical. You need to make sure the design looks attractive and functional without being too cluttered. Vehicle wrap advertisements can be extremely effective as they turn your fleet into mobile billboards. If done right, they will continue to promote your business and get you customer enquiries for years.
The following are 7 tips to help you get the most out of your graphic design for your commercial fleet.
Hire a Professional Fleet Customization Company
If your vehicles are at a customization shop, then they are not out there earning you money. You need to minimize the total installation time by hiring an experienced fleet customization company like PTC who can promise a perfect finish at the fastest possible time frame. We suggest reading independent reviews to find the best commercial truck customization shop in your area.
Make Sure It’s in Sync with Your Brand Identity
It’s important that people recognize your brand when they see your trucks on the road. To ensure that happens you need to use the same color scheme and font styles you use on your other marketing mediums. It’s important to include a logo or a mascot that people can instantly recognize and associate it with your company.
Use Bright Colors to Attract Attention
Bright colors such as red, yellow, and blue tend to get the most attention according to a Spectrophotometer. Most people ignore dull colors when they are outdoors. This is mainly due to the fact that there are plenty of distracting visual stimuli that can steal attention from your truck’s design. Using bright colors gives you the best chance of getting more eyes on your truck on a road full of billboards, advertisements, and other distractions.
Include Ample Breathing Space
Breathing spaces help emphasize the logo and the texts included in the design. It also gives the design a decluttered and minimalist appearance. Adding plenty of breathing space encourages people to actually read what matters and take positive action.
Follow the 3-Color Rule
Part of creating a clean design is using no more than three colors when creating the vehicle graphic design. All the major companies follow this rule. Let’s take DHL trucks as an example. At first glance, you would think they are using 2 colors, red and yellow. However, if you look closely, you will discover that their design includes a line of black colored text. The black matches the color of the tyres and claddings.
Therefore, a lot of designers recommend using black as one of the three colors as most commercial vehicles have black-colored exterior parts.
Increase Text Size While Reducing Text Amount
Increase the size of the primary text, which in most cases is the company logo. This should give your brand maximum visibility even if the truck is viewed from a greater distance. Also, remember that you should make an attempt to reduce the text content. Most people will never have the time or patience to read a chunk of text. A small tagline, a phone number, and a website address are often enough.
Proofread the Text
Misspellings and grammatical errors can be devastating if found after the installation process. Before giving the design a final nod of approval, make sure to proofread the text.