If you love driving and are looking to start your own business, what better way to do that than investing in a prestige car and offering your services for airport transfers? The cost of parking at major airports is staggering to say the least, and when you consider how convenient an airport transfer is, there is most definitely a demand for such a service.
We all accept that everything is done online these days, and while it is a good idea to have some printed literature to hand out at shopping malls, the best way to get your message across is with digital marketing. Sourcing a leading Australian digital marketing agency is easy with a Google search, and they can help you to put together an aggressive digital marketing plan that targets groups you have identified. Clients should be able to book a car from the website, and if you can afford the investment, creating your very own mobile app would be a great benefit, as clients can simply book a collection using the app, and with several online payment gateways, your customers can have a choice of payment options.
Identify a Concept
Every business should have a concept on which to base their products or services, and for an airport transfer firm, reliability, professionalism and first-class vehicles are all essential. Of course, this sector is very price competitive and you would ideally come in around the mid-price range, although is it is just you and your car, then you can comfortably afford to undercut the competition. You could offer a price guarantee, that if the customer can find the service at a cheaper rate, you would be happy to refund the difference. One great concept would be ‘door to door service with a smile’, which people would find attractive, and, of course, you would have to be super-reliable for obvious reasons. If you are planning to buy a second-hand car for the business, here are a few tips.
Of course, you need to be in striking distance of a major Australian airport, as this will be your major destination, and if you are starting with a single vehicle, you could run your business from home, or if you are prepared to make the investment of acquiring a fleet of prestige vehicles, you would need to have a team of freelance drivers, who would take it in turns to be on call, should a call come in.
Of course, there are numerous ways to set up a business, and if it is just yourself, then a sole trader would be ideal, while if you are joining forces with a partner, then a partnership is recommended. If you are setting up a limited company, this does limit your liabilities, and by talking to an experienced business lawyer, you can make an informed decision. Here is some government information about setting up a business in Australia, which is recommended reading.
You will also need some form of public liability insurance, as well as comprehensive vehicle insurance, and with the right digital marketing, you should be able to create a good reputation and that will result in many regular clients who prefer to arrive at the airport in good time with a chauffeured ride to and from the home to the airport.