Irrespective of whether you are hosting a personal event or a corporate one, you would want people to know about it. The ones invited should be made to feel special, whereas the others should be made to suffer from the fear-of-missing-out. Depending on the type of event in question, there are several things that you can do to improve its popularity.
But irrespective of the nature of the event, the invitation to it is the first step to telling people about it and plays an instrumental role in deciding the overall success of an event. Understandably, it may not be feasible for you to invite all your guests personally. In such a situation creating a video invitation online is one of the most efficient ways for you to reach out to your guests.
The concept if embedding videos into one’s I electronic invitation has been a popular trend for quite some time now. However, it is the easy availability of mobile devices and tonnes of online editing tools that have made it easier for people to create DIY video invitations. However, having too many options often puts people in a dilemma, and they are unsure of how to proceed. To avoid you from getting into such a dilemma, we have carefully curated a list of tips that will help you make your DIY invitation video more attractive.
Know Your Limitations
Like every other form of art, the creation of a successful video invitation requires you to be aware of your limitations. Just because you saw a spectacular video, it does not mean that you will be able to create the same. This is especially true if you are new to the field. It is suggested that you le look up videos based on video editing, figure out how to clip and cut and gauge your technical skills before setting a goal for yourself.
Understand the Costs Involved
The idea of creating a video invitation for your next event may seem like an interesting prospect, as you will not have to shell out a penny to the local designer. But you need to sit back and evaluate the costs involved. If you are planning to film the video, find out if your smartphone supports 4k video recording or if you need to rent (or buy) a new camera.
Films shot in less than 4k resolution turn out blurry when edited. If you are preparing an animated film, gauge how much you need to pay for the animation tool. By having a clear distribution of the cost, you will be able to gauge the overall expenses before you set out on your project.
It will also allow you to stick to your monetary restriction and ensure that you do not exceed your budget by making purchases on your slideshow maker online in the pursuit of getting things done quicker.
Decide Whether You Want Animation or Video Footage
The answer to this question will depend on the type of event, your video editing budget, recording skills, and a host of the factors. There are several free animations creating tools that allow you to come up with interesting visuals at minimal effort. This saves you from the hassle and cost involved in producing a film clip.
However, having an animated clip may not work in invitations for all types of events. For example, if you are an electronics firm launching a new product in a mega event, you will not want the invitation for the same to have the casual and childish tone of an animated invitation.
Understand the Colour Theory
The very purpose of having a video invitation is to get people to watch it and turn up for the event you are asking them to. The aesthetic beauty of the video has a major role to play here. The first step in this regard is understanding the color scheme to figure out which color complements another.
This is true both in the case of filmed invitation videos as well as the animated ones. Applying colors on a willy-nilly will take a toll on the design appeal of your video, and that is why it is suggested that you stick to the intentional use of color wherever possible.
Shoot in One Source of Light
If you are making a DIY invitation video, chances are that you will be filming it yourself. The golden rule here is the fact that you must not shoot in a setup that is a combination of natural and artificial lighting. These two have different temperature and gives an unpleasant touch to your overall video. While it is always better to shoot your videos in natural light, if that is infeasible, opt for a completely artificial lighting setup.
Share it Well
With tools like the InVideo’s invitation maker, you can come up with poignant video invitations in a relatively short time. The next challenge for you is sharing it well. Considering that a major fraction of internet users browse in their smartphones, you need to optimize the video for mobile viewing. Run a test by video on multiple mobile phones (preferably those on different OS) to identify any glitches while viewing and fix them right away.
If you are sending the video invitation through email, you need to realize that the receiver will have to go through multiple clicks to watch your video. Embedding the video to a website, sharing it on social media, or uploading it to YouTube and then sharing the link are more feasible ways of sharing your video invitation content. While it is acceptable to use email broadcasting as a medium of spreading the word, it is advised that you do not stick to it alone as some email filters can potentially block embedded video.
Like any other form of technology, video invitation is an emerging field, and new changes are introduced every day. These days, there is the provision of allowing guests to RSVP to your invitations, schedule their seating, and do a lot more through such video. As you explore this field, you will learn more technical editing skills that will enable you to unleash your creative side.