If you are a business owner, then you know firsthand how important marketing is. In fact, marketing is not only important, but it is crucial to the success of your business. No matter how companies do it, advertising has and will always remain as one of the most significant aspects of a thriving business.
However, advertising has evolved quite a bit over the last few years that it has become almost impossible for business owners to keep up. From basic flyers to enormous billboards to taking your ads into the online digital realm, advertising continues to grow at a lightning fast pace, but what actually works? Keep reading as we dive into outdoor ads and online marketing to find out!
What is Online Marketing?
Online marketing or digital advertising refers to when business owners use the internet to showcase promotional products and materials to consumers. There are many different methods and techniques used such as:
- Social medial
- Display advertising
- Search engine optimization
- Google AdWords
However, since the internet is still relatively young, online marketing is a form of advertising that is continuously evolving which can make it a bit daunting for some to fully grasp.
What is Outdoor Advertising?
Advertisements that consumers are exposed to when they are offline and outside of their home refers to out-of-home (OOH) or outdoor advertising. Some of the most effective methods are:
- Billboards and banners
- Point of sale displays
- Transit advertisements
- Street furniture
- Mobile billboards
- Guerilla advertising
Is outdoor advertising right for you?
Most business owners are quickly transitioning from the traditional methods of outdoor marketing to online marketing because society is moving towards a digital direction. However, if you are a business owner, it might be a good idea to pump the brakes and reassess your marketing strategy prior to making the switch. Believe it or not, studies are beginning to show that consumers are starting to become immune to many forms of online marketing like ad placements on social media. This is simply due to the fact that this method of advertising is heavily saturated making it difficult to stand-out and capture your target audience’s attention.
We live in a world today where there is no room for advertisements that do not catch the eye. Consumers are constantly bombarded with ads so in order to entice their attention, advertisements need motion, size and color. Striking images and vibrant colors work well to ensure that your promotion is not ignored. This is where outdoor marketing really shines. Take billboards for an example. This method of marketing is effective because it is essentially a large poster that gives businesses the opportunity to be bold and get their message across, reaching thousands of consumers daily. Billboards are generally grand in size and colorful with a unique message that really pops making it difficult to ignore!
A Final Word
Now we are not saying that you should disregard online marketing, but OOH advertising should not take a back seat when it comes to developing your marketing approach! In fact, many of the most successful businesses around the world find great success utilizing both advertising methods to help reach as many consumers as possible. At the end of the day, it will really boil down to trial and error and what works for your specific and unique business brand. Like we mentioned, marketing plays a critical role in the success of any business. Whether you prefer one method of marketing over the other, that is up to you. If you are exploring different marketing approaches to help take your business to the next level, then we highly suggest looking into outdoor advertising. We know you will not regret it!